A modern and attractive design, a clear information structure, and the availability of comprehensive, electronic customer services – those were the goals that Kässbohrer had set itself when designing and developing the new BeachTech service portal. The service portal was developed, based on feedback from customers who called for an electronic contact point for background information and answers to their technical queries. It offers customers a simple and quick access to product and service information, provides current support offers, and plenty of tips and tricks all around BeachTech care and maintenance that help to save costs. The convenient full-text search quickly leads to the suitable match. In addition, one can also search for vehicle identification numbers and components.
It is not only the BeachTech customers who benefit from the high-performance database solution, but also the BeachTech service technicians who, equipped with a laptop, will have considerably lighter luggage to carry around with them in future.
The BeachTech service portal at a glance:
• central access to product and service information
• up to date technical support
• access: 24 hours, 7 days a week, on 365 days a year
• quickest possible availability
• PDF files available for downloading
• direct and efficient communication
Besides technological innovations, proximity to the customer is one of the most important factors of success of BeachTech. “Nowadays, proximity to the customers does not only mean fostering a close personal customer relationship,” according to Gerhard Strähle, regional manager of the Technical Customer Services, “it also means implementing modern communication efficiently, which brings us closer to the customer much faster. We found that not only the young generation appreciates professional online platforms as real work support.” The high hit rates demonstrate this point. The BeachTech spare parts web shop and the service platform are a perfect supplement to the existing customer information and communication, and are already being used much more frequently than expected.