BOULDER, CO — (Marketwired) — 08/23/13 — E Source has selected 14 utilities as finalists in the 2013 E Source Utility Ad Awards Contest. The utility industry–s largest and most comprehensive advertising competition, the annual E Source Utility Ad Awards Contest is open to any electric or gas utility located in the US or Canada. Learn more about the contest by visiting .
“The goal of the contest is to recognize and reward creative excellence in utility advertising,” says Kym Wootton, senior manager of Marketing & Communications for E Source. “This year, we were thrilled to have more than 600 ads submitted in 7 categories, including residential and business print, outdoor, digital, radio, TV and video, and overall campaign.”
The finalists include:
AEP Ohio
Commonwealth Edison
FortisBC
National Grid
OG&E
PECO
Pepco Holdings Inc.
PPL Electric Utilities
Reliant Energy
Salt River Project
San Diego Gas & Electric
SaskPower
Southern California Gas Co.
Xcel Energy
“The creativity and quality of the ads this year were outstanding, head and shoulders above last year–s entries,” says Lucia Riley, creative and brand manager for the SAS Institute and one of the independent judges who reviewed and scored the entries based on message, creativity, memorability, and results. “I found myself watching many of the spots repeatedly just for enjoyment, and I couldn–t choose a clear winner in several categories. Bravo to the contestants!”
A new category was introduced this year, the “Crowd Pleaser,” which is based on peer recognition. Facebook users can vote by “liking” their favorite print advertisement on the . The contest closes on August 30, so !
The winners in all categories will be announced at an awards luncheon on Thursday, September 19, 2013, at the Westin Denver Downtown during the . At the awards ceremony, E Source will also be honoring the top-performing utility companies from several E Source benchmarking studies. Head to to see all the events planned for this year–s Forum.
For 25 years, E Source has been providing unbiased, objective research and advisory services to over 300 utilities and large energy users. Our energy experts have answered more than 8,000 questions over the past 3 years. This guidance helps our customers advance their efficiency programs, enhance customer relationships, and use energy more efficiently.
Kym Wootton
Senior Manager of Marketing & Communications
E Source
303-345-9168